State of Public Sector Communications 2026
What’s working (and not working) in communications right now?
We surveyed hundreds of public sector communications professionals across Australia to find out what they're prioritising, which channels they're using, what's actually working to empower their communities, and how new technologies like AI and video are reshaping the landscape.
What you'll discover inside:
- The Channel Effectiveness Gap: Which channels you're overusing and which ones actually drive results, plus how to realign your mix without starting from the very beginning
- Why Video Outperforms Everything Else: The data proving video's ROI and practical strategies to make it work on tight budgets and timelines
- How High-Performers Measure Impact: What separates confident teams from struggling ones, and how to prove your work drives behaviour change
- Where AI Actually Helps: The real applications freeing up bandwidth for high-impact work, and why some sectors are racing ahead while others remain stuck in the mud
- Your Sector Benchmarks: Compare your strategy against industry data and get actionable recommendations you can implement immediately
Download the full report and close the gap between effort and impact in 2026.
Get the Findings Now
Who is Punchy Studio?
At Punchy, we believe that when communication works, people thrive.
Through visual communication, we produce meaningful projects that empower communities, breaking down barriers and creating connections that matter.
Because everyone deserves to be heard, understood, and valued.
Who We've Helped Communicate
Emerging Minds
We helped Emerging Minds use video to communicate essential mental health resources, making it easier for families to access support, insights, and guidance whenever they need it.
Golf Australia
We worked with Golf Australia to create a suite of videos inspiring kids to see golf as a healthy activity, while giving teachers the tools and resources to build engagement with the sport in schools.
Butterfly Foundation
We partnered with Ethnolink to create Australia’s first Arabic eating disorder awareness campaign, turning cultural stigma into authentic narratives that boosted awareness by 96% and drove real help-seeking.
Autism Awareness Australia
We partnered with Autism Awareness Australia to create educational videos that explain what autism is and guide families on the next steps, providing clear, supportive information for those beginning their autism journey.
Stroke Foundation
We helped Stroke Foundation use video to deliver vital information on stroke prevention, care, and recovery, making support resources more accessible for patients and families alike.
NSW State Emergency Service
We worked with NSW SES and Ethnolink to deliver 90 multilingual videos across 15 languages, reaching 170,000+ people and exceeding engagement benchmarks with clear, trusted and culturally resonant messages.
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