---
title: "Confidence in Clarity: Lessons from 100+ CALD Video Campaigns"
---
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Punchy Digital Media 2025
# Confidence in Clarity
### Lessons from 100+ CALD Video Campaigns
Sound familiar?
You know your message matters, and you need it to make an impact with multicultural communities. But every CALD campaign feels like a minefield of cultural sensitivities, blown budgets and missed deadlines.
Every project feels like you're starting from scratch, hoping you don't accidentally offend anyone or waste precious budget.
After producing over 100 CALD video campaigns for government, health, education and enterprise clients, we've identified the essential lessons that separate successful multicultural campaigns from expensive mistakes.
Join Punchy’s Anthony Lam and Costa Vasili, Founder and CEO of Ethnolink, Australia’s multicultural communications agency, for a value-packed 45 minute session where you’ll learn:
- Why community consultation is non-negotiable
- How underestimating timelines can derail your campaign
- How to budget smart by prioritising languages
- Which video formats are best for CALD audiences
- How to design for accessibility and cultural nuance
*If you work in an organisation that needs to inform and empower multicultural communities, this session will give you real-life examples and practical strategies you can implement straight away.*
### Watch On-Demand
## Our Speakers
#### Anthony Lam
Founder & MD - Punchy Digital Media
Anthony Lam is the founder of Punchy Digital Media - Australia’s leading award winning creative video agency. Punchy has over 1200 videos over the last 13 years on some of the most critical campaigns in Australia.
#### Costa Vasili
Founder & CEO - Ethnolink
Costa Vasili is the Founder and CEO of Ethnolink, Australia’s multicultural communications agency. For over 14 years, Ethnolink has provided translation services in 150+ languages and is trusted by government and NGOs to engage multicultural communities.
## Who is Punchy Digital Media?
We are Australia’s leading creative video agency, communicating complex messages to keep our community safe and informed.
We specialise in animated explainer videos for government, education, NFP, and private sectors.
Over 10 years, we've produced more than 1,200 videos and 5,000 minutes of content.
## Who We Work With
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## About Us
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